Immediately upon receiving news of a slaughter of citizens by the Roman ruler, Pilate, Jesus let people know that those slaughtered were not worse sinners than anyone else. The he added, "But unless you repent, you will all likewise perish." You could sum up his message as "turn or burn". And just so his message was consistent with the prophets before him, and with John the Baptist who was the forerunner to the coming of the Messiah. Some are quick to call such preaching "hellfire and brimstone" and unnecessarily negative. But when disaster lies ahead, the sounding of a warning is done so in the hope that the hearer might be able to avoid disaster. If I could expand on the "turn or burn" message, it would be "turn or burn, look to the Lord Jesus to rescue you from the flame of judgment." Thank God for warning, and for the remedy!